Adolescents' behavioral and neural responses to e-cigarette advertising

Gender differences in adolescents' responses to themes of relaxation in cigarette advertising: Relationship to intentions to smoke.

Studies have shown that increased exposure to cigarette advertising increases adolescents' risk of smoking and moreover, that gender may play an important role in moderating how cigarette advertisements are viewed and processed. However, information about the particular features of cigarette advertising that interact with gender to promote smoking among adolescents is scarce. The purpose of thi...

Passive or Active: Understanding Consumers' Behavioral Responses to Online Advertising

Approach and avoidance are two major types of behavioral responses when consumers encounter interferences caused by online advertising. This paper argues that approach-avoidance is not the only dimension from which researchers can examine behavioral responses toward online advertising. The inclusion of the active-passive behaviors dimension enriches the understanding of consumers’ coping strate...

E-Cigarette Use Among Adolescents Not Susceptible to Using Cigarettes

INTRODUCTION Research suggests that adolescents who use electronic cigarettes (e-cigarettes), including adolescents not susceptible to smoking cigarettes (ie, those who have never smoked cigarettes and are not attitudinally susceptible to using cigarettes), are more likely to initiate using cigarettes or other combustible tobacco products than adolescents who do not use e-cigarettes. In this st...

Cigarette advertising and adolescent smoking.

BACKGROUND Although most agree that the association between tobacco marketing and youth smoking is causal, few studies have assessed the specificity of this association. PURPOSE This study aims to examine the specificity of the association between cigarette advertising and teen smoking. METHODS A cross-sectional survey of 3415 German schoolchildren aged 10-17 years was conducted using maske...

Cigarette advertising to women: taking responsibility.